Brochure printing has always been a vital part of business promotion. Thanks to all the available design software such as Adobe Photoshop, Illustrator, Quark Xpress, and Microsoft Publisher, small business owners can now produce brochures to give their marketing efforts a necessary boost. Using these sophisticated tools, designers are able to create brochures depending on the need of the company. Or they could use the brochure templates available from online printing services for convenience.
In planning a brochure marketing campaign, there are essential things that can affect its success and these are the different elements that compose a brochure.
Basically, a brochure contains whatever information that a company or organization wants their potential audience to know. But it's kind of more complicated than that. There's the copy, which should be written clearly and comprehensibly, and the graphic images, which should be interesting and eye-catching. Both of these factors must work together to capture the attention of prospective customers.
It is important that you include striking images to capture people attention but it is more necessary that they are not hazy or pixelated. The images you include in your brochures should be clear so you need to ensure that they have high-resolution. High resolution photos or images contributes to the appeal of a brochure, making it professional-looking and attractive at the same time. The images should have at least 300 dpi (dots per inch) to ensure that they will print on paper with perfect clarity.
The Print Size
There are different brochure templates that you can base your own brochures on.